🦄 Unicorns Made Of Pinot Noir do Exist! 🦄
10.23.2026
2023 de la Farge Sancerre Rouge
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Antoine de la Farge Sancerre Rouge
Every region has its champions, even if it’s unfair to single out particular producers when the ancient Loire Valley has so many heroes. But Antoine de la Farge is among those great winemakers; and in a vintage as lush as 2023, this is just plain fabulous. Sure, it’s not California Pinot Noir; it’s more like the quiet elegance of the best New Zealand efforts with the grape, only with more complexity and earth.
Release Price: $38.00 (HERE)
SALE Price: $24.99 (net)
SAVE 34%
Lowest Online Price in the US!
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It may be our wine of the year...and it's only $14.99
Did someone ask for an insane white wine for only $12.99?
$10 per bottle Fall / Winter Six Pack Special!
Quick question: when was the last time you saw a red Sancerre on a wine list?
It's very rare, and when you do see it, it's at a white tablecloth spot in New York, and it costs more than your entree.
There’s a reason for this.
Sancerre is famous for Sauvignon Blanc, and the overwhelming majority of the vineyards are planted to it. Only a small slice is Pinot Noir. And of that small slice, most of it is drunk in France and never makes the trip across the ocean.
Today, we have some (and at the lowest price in the US for good measure) 👀
If you’ve been on this list a while, you already know the name Antoine de la Farge. His Sancerre Blanc and Pouilly-Fumé have been two of our most popular Loire whites, and his Guillemain Pinot Gris from Reuilly was the bottle we waited almost two years to get our hands on.
Here’s what we love about him. Antoine didn’t grow up wanting to sell you wine. He grew up in it. His grandfather Bernard helped create the Menetou-Salon appellation back in 1959. But before Antoine came home to run the family vineyards in 2012, he spent 12 years in the wine trade, including a long stint as a buyer for one of the big French wine merchants.
He sat on our side of the table. He knows exactly what a wine should cost, and exactly what it should taste like for that price. Then he went home and started making it.
Everything is hand harvested. The vineyards are farmed organically. And his Pinot Noir gets aged in barrel to build complexity, the way the good stuff in Burgundy does.
If you love Pinot? This is what Pinot Noir tastes like when it grows on the same chalky soils as the best Sauvignon Blanc in the world. Bright red fruit, a little spice, a little earth, silky tannins. It drinks like red Burgundy at twice the price.
Pro tip: chill it. Twenty minutes in the fridge before you open it, just like you would with the Sancerre Blanc. Even now that it’s finally cooled off outside, you won’t be disappointed!
TGIF!! I know what I'm drinking tonight!