🎇 NEW ARRIVAL! $7.99 Rosé that is guaranteed to please... 🎇
10.13.2026
2025 Pâle Comme la Lune Rosé
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Pale Comme La Lune Rose
The name means "pale as the moon", and that is exactly what is in the glass: a whisper-pale Pays d’Oc rosé from the sunny south of France, bone dry, light on its feet, with a little white peach and citrus zest and a clean, salty finish.
Release Price: $15.00
SALE Price: $7.99 (net)
SAVE 46%
End of Season Rosé Blowout: HERE
Lowest Online Price in the US!
SALE ends Sunday October 18th, 2026
I paid $6.29 for a drink at Starbucks yesterday. Not some fancy drink with like 36 instructions. Just a coffee and milk on ice.
So you can imagine how excited I get when I can purchase an entire bottle of rosé, from southern France, for just $1 more.
Pâle Comme la Lune is a new arrival into our rosé lineup and it fits our business model perfectly. Insanely delicious and unbeatable value.
The name of the wine, Pâle Comme la Lune (Pale as the moon), also happens to accurately describe what you get in the glass.
Pour a glass and you'll see what I mean. Barely pink, with a faint bluish tint at the edges. Almost silver. Like moonlight on water, which is exactly what's on the front of the bottle.
So how do you make a rosé this pale? Two things.
First, they pick at night. The grapes come in cool, before the southern French sun can warm them up, which keeps the juice fresh and protects it from oxidation.
Second, direct pressing. The grapes go straight into the press, and the juice comes off the skins almost immediately. All the color in rosé comes from skin contact, so less contact means a paler, more delicate wine. Then it ferments cold, around 60 degrees, to lock in the aromatics.
The vineyards sit at the foot of the Montagne Noire in the south of France, facing the Pyrenees, anywhere from about 160 to 1,600 feet up. Atlantic air comes in from the west, Mediterranean air from the east, over clay-limestone soils and sandstone terraces. The wine is a blend that includes Grenache, and it's bottled in the little village of Rieux-Minervois.
What you get in the glass: white flowers, acacia, and peach on the nose. Crisp, precise, bright acidity, and a thirst-quenching finish. 12.5% alcohol, so a second glass is never a bad idea.
You've heard me opine before: rosé was never meant to be expensive. No oak, no years of aging, from the vineyard to your table within months. This is rosé priced the way rosé was always supposed to be priced.
Question is...am I taking more than one case home this week? I mean - it is supposed to be warm this week!
I know what I'm drinking tonight!