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😍 Winner of the Caymus Blind Tasting...on SALE for $9.99! 😎

07.28.2026

2024 Highland Falls Proprietary Red

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Cabernet Sauvignon

Highland Falls

"Mountain-grown, it’s the richest kind,” as coffee commercials used to say, but it’s also true of Cabernet. Foley Family's pedigree doesn’t hurt either: the guys who bring you Merus, Chalone and Chalk Hill Wines are behind the powerhouse Highland Falls lineup too.

Full Bodied Black Berry
$12.99 (NET)



Release Price: $20.00 
SALE Price: $9.99 (net)
SAVE 50%



Lowest Online Price in the US!

Reminder we open at 9am Thursday - Saturday

SALE ends Sunday August 2nd, 2026

First, a PSA. My wife has been making me watch the show Love Island this summer. It's basically all the insanity of every reality show ever all rolled up into one show. It is horrifying and hilarious all at the same time. I'm not sure I recommend it 😂.

Now, on to what I am drinking while we watch Love Island. Highland Falls Proprietary Red...and at $9.99 per bottle this is an easy case purchase for me.

Prices for things have begun to border on absurd. Sometimes I feel like businesses are just seeing what they can get away with!

That's not how we roll here are winestore. Here, it's a never ending search for the highest possible quality at the lowest possible prices.

Highland Falls Proprietary Red is one of those amazing wines.

I can think of no wine that took off like a rocket ship more than when Highland Falls won the Caymus Blind Tasting back in October of 2024. I mean, it was already popular, but it has now taken on a life of its own.

I did not have Highland Falls winning that tasting on my bingo card, but that is why blind tastings are so much fun - anything can happen.

It doesn't hurt that the new vintage from this long time favorite is absolutely lights out - which has helped propel it to become the most affordable winner of that tasting...ever!

I get it why people love it so much and why it did so well...and it has some pedigree. 

It was our 2020 Wine of the Year. It sold more bottles than any other wine in 2021, and the momentum seems to only be picking up speed...sales were up 211% in 2025. They are up another 32% YTD in 2026.

That is not a typo 😂

It also holds the store record for most bottles ever sold over a 5 day period...so there's that...

The list goes on and on.

On sale for $9.99 it is at the top of any value list for me.

Will we set another record this week? As I noted I'm taking a case home, so get ready Guinness Book of World Records!

At a bare minimum, grab a bottle, start Love Island, and see how things go 😂

Let's do this!

Cabernet Sauvignon

Highland Falls

$12.99 (NET)
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