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🎅🏻 If there is one wine you try this year, make this $9.99 Cabernet the one... 🎅🏻

12.16.2025

2022 Patriarch Sonoma County Cabernet



Release Price: $30.00
SALE Price: $9.99 (net)
SAVE 67%



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SALE runs Tuesday December 16th - Sunday December 21st, 2025

Lowest Online Price in the US!

Reminder we open at 9am Today!

SALE ITEMS THIS WEEK:
Age-worthy Bordeaux for $24.99? Santa, is this real?!?!

- HOLIDAY HOURS BELOW - 

randy quaid salute GIF
 

Every now and again we get a call from a winery and the situation goes like this: they made a wine exclusively for a restaurant, said restaurant was unable to buy all of the product in an agreed upon timeframe, and the winery wants to make the rest of the inventory go away quickly.

Enter Patriarch Cabernet.

Produced by Baron Ziegler (good info on him here) - the guy who founded Banshee Wines, built it into a 50,000-case juggernaut, sold it to billionaire Bill Foley, and now runs Marine Layer, Valkyrie Selections, and about six other wine projects - this is actually absolutely insane value for the money.

Baron called us over the summer and asked if we'd be interested in a one-time pop of this wine. No repeat purchases, no brand building. Just a one-time wine at an amazing price.

Here's the thing you need to understand about Sonoma County Cabernet: less than 0.5% of all Cabernet Sauvignon labeled Sonoma County will ever see a price under $10. The grape cost alone often runs $3,000–$6,000 per ton. By the time you add glass, oak, labor, compliance, bottling, freight, and distributor margins, a wine truly grown in Sonoma simply cannot be produced profitably at $9.99.

It doesn't happen...unless someone else already paid for it and needs to make it disappear.

Which is exactly what happened here.

Our normal closeout price is going to be $14.99 per bottle - but this week, through Sunday, we're rocking this thing at $9.99 to celebrate all things holiday madness.

Only hiccup: just 340 cases arrived in mid-November. 223 cases remain. That's it.

I'm taking home 2 cases myself - so make that 221.

Let's do this!

To order you can:

Order ONLINE for IN STORE or CURBSIDE PICKUP / SHIPPING



E-mail us HERE

Call ahead for IN STORE / CURBSIDE PICKUP:

Call DUNWOODY @ 470-709-2289

Call ASHEVILLE @ 828-417-7305

Call RALEIGH @ 919-747-9077

Call CHAPEL HILL @ 984-234-0446 - BACK OPEN!

Call WILMINGTON @ 910-239-9479

Call MORRISVILLE @ 919-694-5028

Call SOUTHPARK @ 704-442-4024

Call BLAKENEY @ 704-443-2944

Call LAKE NORMAN @ 704-892-5662

Happy Holidays

Tuesday       12/16     9am - 8pm

Wednesday  12/17     9am - 8pm

Thursday     12/18      9am - 8pm

Friday          12/19       9am - 8pm

Saturday     12/20       9am - 8pm

Sunday       12/21       10am - 6pm (12:30pm in GA)

Monday       12/22      9am - 8pm

Tuesday       12/23.     9am - 8pm

Wednesday  12/24       9am - 3pm

Thursday      12/25       CLOSED - MERRY CHRISTMAS!

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To find out more about responsible consumption, visit the Foundation for Advancing Alcohol Responsibility and www.responsibility.org.

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As a retailer of wine and beer, we require all shoppers to be at least 21 years of age.

Were you born before this date?

January 27, 2005

To find out more about responsible consumption, visit the Foundation for Advancing Alcohol Responsibility and www.responsibility.org.

Discount Details

Some of our wines are eligible for a mixed half-case (5%) or full-case discount (10%).

Many of our wines have the discount built in and are marked (net).

These items will count towards the total bottles in your mixed case but will not discount further.

Shipping Restrictions

States we can ship to:

  • AK
  • CA
  • CT
  • DC
  • FL
  • ID
  • LA
  • NC
  • NE
  • NV
  • NM
  • ND
  • OR
  • WV
  • WY

States we are prohibited from shipping to:

  • AR
  • DE
  • MS
  • RI
  • UT

We suggest you visit your local Alcoholic Beverage Control board for more information. You can also contact your local State Representive about this issue.

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Pickup Instructions

For store pick-up, customers simply enter the store and provide either the name listed on their order or their order number. After customer age is verified to be 21+ via ID, the order will be provided.